PR Agency Owners

What Most PR Agencies Get Wrong About AI And Why Your Output Still Doesn't Feel Client-Ready

Discover how smart PR Agencies are leveraging AI to 3x efficiency for clients.

If You Run a PR Agency:

  • AI feels helpful until client trust is on the line

  • You're fixing outputs instead of trusting them

  • Drafts read generic, not client-specific

  • The risk feels higher than the reward

  • You want efficiency without lowering standards

AI Alone Isn't Getting You The Results You Expected Because It Was Never Trained Like a Team Member

  • Most AI tools ignore nuance and client-specific judgement

  • Most AI tools generate generic content, not AP style writing

  • Most AI tools can't enforce standards across teams

  • Most AI tools leave agency owners holding all the risk

What happens inside most PR agencies...

  • Junior staff use AI to draft, Senior leaders rewrite everything

  • Brand docs get re-uploaded over and over

  • Time is wasted on low-value, repeatable tasks

  • There's a lack of consistency across client work

So AI doesn't remove the work. It moves it upstream onto your most expensive team members. If any of this resonates, you're in the right place.

Here's the truth no one is saying about hidden costs:

AI is no longer experimental in PR and most agencies are using it without a deeply trained system.

That's why 76% of PR professionals use AI and only 12% trust it.

AI adoption is high but alignment and results are not.

If senior team members spend 5 hours per week rewriting AI drafts at $150/hour, that's $39,000 per year in invisible cleanup cost.

Multiple that across multiple accounts and your AI experiment isn't saving money -- it's leaking money.

The invisible annual cost of untrained AI → $150,000+

The agencies getting real leverage aren't chasing tools or prompts.

They're doing something different.

The PR Agency Accelerator eliminates all these problems.

This system was built by someone who’s been in your shoes.

Hi, I'm Jason Erkes

I’m an Emmy Award–winning journalist and widely recognized PR expert with nearly 30 years of experience across journalism, politics, and public relations—inside newsrooms, campaign war rooms, and corporate boardrooms where every word mattered.


I’ve done the work. I’ve written press releases, pitched reporters, managed crises, and led communications teams under real pressure.


I didn’t start using AI as a tech enthusiast or trend chaser. I started using it as a practitioner who wanted AI to understand the role of a PR professional—and respect the judgment that comes with it.


The PR Agency Accelerator is the system I wish I had when I was running comms teams.

If any of this resonates, this isn't a sales pitch -- it's a clarity conversation. You'll walk away with:

  • A clear picture of where AI is costing you time, risk, and control

  • Insight into the exact friction points holding your team back

  • Clarity on whether PR Agency Accelerator fits your agency, or not

A short, no-pressure conversation focused on your agency’s use cases.

AI isn’t optional anymore — it’s becoming infrastructure for agencies that want to compete.

The real question isn’t “should we use AI?”


It’s “how do we use it without increasing risk or undermining quality?”

The agencies winning right now aren’t chasing tools.


They’re using AI tailored to their workflow, clients, and standards.

Real Clients Seeing Real Results

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