AI feels helpful until client trust is on the line
You're fixing outputs instead of trusting them
Drafts read generic, not client-specific
The risk feels higher than the reward
You want efficiency without lowering standards

Most AI tools ignore nuance and client-specific judgement
Most AI tools generate generic content, not AP style writing
Most AI tools can't enforce standards across teams
Most AI tools leave agency owners holding all the risk
Junior staff use AI to draft, Senior leaders rewrite everything
Brand docs get re-uploaded over and over
Time is wasted on low-value, repeatable tasks
There's a lack of consistency across client work

I’m an Emmy Award–winning journalist and widely recognized PR expert with nearly 30 years of experience across journalism, politics, and public relations—inside newsrooms, campaign war rooms, and corporate boardrooms where every word mattered.
I’ve done the work. I’ve written press releases, pitched reporters, managed crises, and led communications teams under real pressure.
I didn’t start using AI as a tech enthusiast or trend chaser. I started using it as a practitioner who wanted AI to understand the role of a PR professional—and respect the judgment that comes with it.
The PR Agency Accelerator is the system I wish I had when I was running comms teams.
A clear picture of where AI is costing you time, risk, and control
Insight into the exact friction points holding your team back
Clarity on whether PR Agency Accelerator fits your agency, or not


